Liquor Name



The price of alcoholic products and the income of individuals have taken a significant position in grading brands and social class, which associates the liquor brand with people’s occupations. The more expansive the value of a product, the more exalted its position among others, the same applies to one’s income level and social class status, high income earners often possess more discursive power within society.

Project Liquor Name intends to allow people to re-evaluate the social class division through the division of liquor brands. The encyclopaedia centres on the price of individual alcohol products by arranging the liquors according to their price in descending order, emphasising the importance of wealth within social class classification, and applying design method of inclination angle of liquor bottles. The bottle angle correlates with target audience size, bottle positioned vertically to represent the powerful minority. As the bottle tilts, it highlights the general public.


  1. Book Design
  2. Shape Design