Jin Qi
JinQi as a conventional Chinese certification of pride, possesses the plasticity to be suitable for both formal and casual occasions. The flexibility lies in the low threshold and accessible production of JinQi, while inadvertently synchronising the banner’s appearance, allowing JinQi to be appreciated in all contexts. Through the poster series, JinQi’s unified composition is reflected through the fixed scale and standardised typography. Meanwhile, the posters explore JinQi’s versatile nature in the deformed banner elements along with the adaptation of an irregular composition. Additionally, the animation investigates various JinQi contexts in a vivid manner in order to directly communicate JinQi’s vast adaptability.
- Poster Design
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Book Design
- Motion Graphic